Essentials of marketing research : a hands-on orientation /: a hands-on orientation. ([2015])

• Record Type: Book
• Further Information: Note: Naresh K. Malhotra, Georgia Institute of Technology.
• Other Names: Malhotra, Naresh K
• Edition: Global edition
• Publisher Details: Boston : Pearson
• Publication Date: 2015
• Copyright Date: 2015
• Extent: 1 online resource (xxiv, 408 pages), color illustrations
• Subjects: 658.8/3; Marketing research; Marketing research; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9781292075143; 1292075147
• Related ISBNs: 9780137066735; 0137066732
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.