Market segmentation analysis : understanding it, doing it, and making it useful /: understanding it, doing it, and making it useful. (2018)

• Record Type: Book
• Further Information: Note: Sara Dolnicar, Bettina Grün, Friedrich Leisch.
• Authors: Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich
• Publisher Details: Singapore : Springer
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource (324 pages)
• Subjects: 658.8/3; Market segmentation; Marketing research; Statistics; Market segmentation; Marketing research; Statistics; Marktsegmentierung; Faktorenanalyse; Branchenentwicklung; Erfolgsfaktor
• Languages: English
• ISBNs: 9789811088186
• Related ISBNs: 9789811088179
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.