Marketing research : an applied orientation /: an applied orientation. (2020)
- Record Type:
- Book
- Title:
- Marketing research : an applied orientation /: an applied orientation. (2020)
- Main Title:
- Marketing research : an applied orientation
- Further Information:
- Note: Naresh K. Malhotra.
- Other Names:
- Malhotra, Naresh K
- Contents:
- Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
- Edition:
- Seventh edition ; Global edition
- Publisher Details:
- London : Pearson
- Publication Date:
- 2020
- Extent:
- 1 online resource (xxvi, 856 pages)
- Subjects:
- 658.8/3
Marketing research
Marketing research -- Methodology
Marketing research
Marketing research -- Methodology - Languages:
- English
- ISBNs:
- 9781292265919
1292265914 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on online resource; title from digital title page (viewed on November 21, 2019). - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.389228
- Ingest File:
- 02_381.xml