A concise guide to market research : the process, data, and methods using IBM SPSS statistics /: the process, data, and methods using IBM SPSS statistics. ([2019])

• Record Type: Book
• Further Information: Note: Erik Mooi, Marko Sarstedt.
• Authors: Sarstedt, Marko; Mooi, Erik
• Contents: Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
• Edition: Third edition
• Publisher Details: Berlin, Germany : Springer
• Publication Date: 2019
• Extent: 1 online resource (396 pages)
• Subjects: 658.8/3; Business; Marketing research -- Statistical methods; Business & Economics -- Management; Business & Economics -- Statistics; Management & management techniques; Probability & statistics; Management science; Marketing; Management; Statistics; Business & Economics -- Marketing -- General; Sales & marketing; Business; Management; Management science; Marketing; Statistics
• Languages: English
• ISBNs: 9783662567074; 3662567075
• Related ISBNs: 9783662567067
• Notes: Note: Description based on online resource; title from digital title page (viewed on November 15, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.