1. Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions /: Aligning sales and marketing to shape and deliver profitable customer value propositions. (2017) Authors: Kelly, Simon; Johnston, Paul; Danheiser, Stacey Record Type: Book Extent: 1 online resource (XX, 199 pages), 30 illustrations in color View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Ethnic marketing : culturally sensitive theory and practice /: culturally sensitive theory and practice. (2014) Authors: Pires, Guilherme D; Stanton, John L Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. The wide lens : a new strategy for innovation /: a new strategy for innovation. (2012) Other Names: Adner, Ron Record Type: Book Extent: 1 online resource (288 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. The long tail : why the future of business is selling less of more /: why the future of business is selling less of more. ([2010]) Other Names: Anderson, Chris, 1961-; Summaries.Com (Firm) Record Type: Book Extent: 1 electronic document (8 pages), color illustrations, PDF file View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. The complete idiot's guide to target marketing. (2009) Other Names: Friedmann, Susan A Record Type: Book Extent: 1 online resource (xxiv, 325 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Supply chain segmentation : best-in-class cases, practical insights and foundations /: best-in-class cases, practical insights and foundations. ([2017]) Editors: Protopappa-Sieke, Margarita; Thonemann, Ulrich Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Market segmentation analysis : understanding it, doing it, and making it useful /: understanding it, doing it, and making it useful. (2018) Authors: Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich Record Type: Book Extent: 1 online resource (324 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Demographic targeting : the essential role of population groups in retail marketing /: the essential role of population groups in retail marketing. (2017) Authors: Pooler, James A, 1951- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /: beyond competing : proven steps to inspire confidence and seize new growth. (2017) Authors: Mauborgne, Renée; Kim, W. Chan Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗