Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions /: Aligning sales and marketing to shape and deliver profitable customer value propositions. (2017)

• Record Type: Book
• Other Titles: Aligning sales and marketing to shape and deliver profitable customer value propositions
• Further Information: Note: By Simon Kelly, Paul Johnston, Stacey Danheiser.
• Authors: Kelly, Simon; Johnston, Paul; Danheiser, Stacey
• Contents: Chapter1 -- Unlocking Customer Value Chapter2 -- What is Value? Chapter3 -- Value Propositions Chapter4 -- Value Conversations Chapter5 -- Unearthing Customer Value Chapter6 -- From Value Propositions to solutions Chapter7 -- Developing Coherent Campaigns Chapter8 -- Align or Die Chapter9 -- New Value Curve.
• Publisher Details: Cham : Springer International Publishing
• Publication Date: 2017
• Extent: 1 online resource (XX, 199 pages), 30 illustrations in color
• Subjects: 658.514; Business; Marketing -- Management; Strategic planning; Customer relations; Marketing research; Customer services; Success in business; Market segmentation; Sales personnel; Management science; Management; Manpower policy; Organization; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Customer relations; Customer services; Market segmentation; Marketing -- Management; Marketing research; Sales personnel; Strategic planning; Success in business; Business & Economics -- Human Resources & Personnel Management; Business & Economics -- Strategic Planning; Business & Economics -- Development -- Sustainable Development; Personnel & human resources management; Organizational theory & behaviour; Business & the environment, 'Green' approaches to business; Business & Economics -- Production & Operations Management; Research & development management; Business and Management; Innovation/Technology Management; Human Resource Development; Organization; Sustainability Management; Electronic books
• Languages: English
• ISBNs: 9783319456263; 3319456261
• Related ISBNs: 3319456253; 9783319456256
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.