Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /: beyond competing : proven steps to inspire confidence and seize new growth. (2017)

Record Type:
Book
Title:
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /: beyond competing : proven steps to inspire confidence and seize new growth. (2017)
Main Title:
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Further Information:
Note: Renee Mauborgne, W. Chan Kim.
Authors:
Mauborgne, Renée
Kim, W. Chan
Publisher Details:
London : Macmillan
Publication Date:
2017
Extent:
1 online resource
Subjects:
658.802
Marketing -- Management
Market segmentation
Languages:
English
ISBNs:
9781509832200
Related ISBNs:
9781509832163
Notes:
Note: Description based on CIP data; item not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.186582
Ingest File:
02_222.xml