Ethnic marketing : culturally sensitive theory and practice /: culturally sensitive theory and practice. (2014)

Record Type:: Book
Title:: Ethnic marketing : culturally sensitive theory and practice /: culturally sensitive theory and practice. (2014)
Main Title:: Ethnic marketing : culturally sensitive theory and practice
Further Information:: Note: Guilherme Pires and John Stanton.
Authors:: Pires, Guilherme D
Stanton, John L
Publisher Details:: London : Routledge
Publication Date:: 2014
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.80089
Minority consumers
Market segmentation
Marketing -- Cross-cultural studies
Languages:: English
ISBNs:: 9781135046385
9781135046392
9781135046378
Related ISBNs:: 9780415836005
Notes:: Note: Includes bibliographical references and index.
Note: Description based on CIP data; item not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.390836
Ingest File:: 02_384.xml