1. A new era in focus group research : challenges, innovation and practice /: challenges, innovation and practice. ([2017]) Editors: Barbour, Rosaline S; Morgan, David L Record Type: Book Extent: 1 online resource (XIII, 433 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /: targeting, valuing, segmenting and loyalty techniques. (2016) Authors: Grigsby, Mike Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Business and consumer analytics : new ideas /: new ideas. (2019) Editors: Moscato, Pablo; Vries, Nathalie de, 1965- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Consumer behavior analysis : (a) rational approach to consumer choice /: (a) rational approach to consumer choice. (2013) Editors: Hantula, Donald A; Wells, Victoria K Record Type: Book Extent: 1 online resource (468 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Consumer behavior over the life course : research frontiers and new directions /: research frontiers and new directions. ([2019]) Authors: Moschis, George P, 1944- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Consumer data research. ([2020?]) Record Type: Book Extent: 1 online resource (191 pages), illustrations(colour), maps (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Consumer research : introspective essays on the study of consumption /: introspective essays on the study of consumption. (©1995) Other Names: Holbrook, Morris B Record Type: Book Extent: 1 online resource (xii, 419 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Context and cognition in consumer psychology : how perception and emotion guide action /: how perception and emotion guide action. (2017) Authors: Foxall, G. R Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Customer insight strategies : how to understand your audience and create remarkable marketing /: how to understand your audience and create remarkable marketing. (2020) Authors: Bailey, Christine Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Gendering theory in marketing and consumer research. (2018) Editors: Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna Record Type: Book Extent: 1 online resource (198 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗