Consumer research : introspective essays on the study of consumption /: introspective essays on the study of consumption. (©1995)

• Record Type: Book
• Further Information: Note: Morris B. Holbrook.
• Other Names: Holbrook, Morris B
• Contents: 1. A Brief History of Morris the Cat -- 2. Theory Development is a Jazz Solo -- 3. On Hatching a Program of Consumer Research -- 4. What is Consumer Research? -- 5. O, Consumer, How You've Changed -- 6. Whither Consumer Research? -- 7. Romanticism, Subjective Personal Introspection, and Morris the Epicurean -- 8. The Role of Lyricism in Consumer Research -- 9. Dogmatism and Catastrophe in the Development of Marketing Thought -- 10. I'm Hip -- 11. Epilogue.
• Publisher Details: Thousand Oaks : Sage Publications
• Publication Date: 1995
• Copyright Date: 1995
• Extent: 1 online resource (xii, 419 pages), illustrations
• Subjects: 658.8/34; Consumers -- Research; Consumer behavior; Consommateurs -- Recherche; Consommateurs -- Comportement; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumer behavior; Consumers -- Research; Consumentenonderzoek; Consumentengedrag; Verbraucherforschung; Consommateurs; Consommateurs -- Préférences; Verbraucherforschung; Electronic books
• Languages: English
• ISBNs: 9781452247434; 1452247439; 9781483327334; 1483327337
• Related ISBNs: 0803972962; 9780803972964; 0803972970; 9780803972971
• Notes: Note: Includes bibliographical references (pages 369-399) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.