Consumer behavior over the life course : research frontiers and new directions /: research frontiers and new directions. ([2019])

• Record Type: Book
• Further Information: Note: George P. Moschis.
• Authors: Moschis, George P, 1944-
• Contents: Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.8/342; Consumer behavior -- Research; Consumers -- Research; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books
• Languages: English
• ISBNs: 9783030050085; 3030050084
• Related ISBNs: 9783030050078
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed February 5, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.