Gendering theory in marketing and consumer research. (2018)

• Record Type: Book
• Further Information: Note: Edited by Zeynep Arsel, Kirsi Eräranta, Johanna Moisander.
• Editors: Arsel, Zeynep; Eräranta, Kirsi; Moisander, Johanna
• Contents: Introduction: theorizing gender and genderising theory in marketing and consumer research Zeynep Arsel, Kirsi Eräranta and Johanna Moisander 1. The abject single: exploring the gendered experience of singleness in Britain Ai-Ling Lai, Ming Lim and Matthew Higgins 2. Gendered reading of the body in the bed Anu Valtonen and Elina Närvänen 3. Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs Anu A. Harju and Annamari Huovinen 4. Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities Jeff Hearn and Wendy Hein 5. Masculinising domesticity: an investigation of men’s domestic foodwork Marcus Klasson and Sofia Ulver 6. Marketing the female politician: an exploration of gender and appearance Minita Sanghvi and Nancy Hodges 7. Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Martina Hutton Commentaries 8. Towards more marketing research on gender inequality Eileen Fischer 9. Critical visual analysis of gender: reactions and reflections Jonathan E. Schroeder and Janet L. Borgerson 10. Feminism’s fourth wave: a research agenda for marketing and consumer research Pauline Maclaran 11. Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India Annamma Joy, Russell Belk and Rishi Bhardwaj
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2018
• Extent: 1 online resource (198 pages)
• Subjects: 658.8; Marketing; Consumers -- Research; Sex differences
• Languages: English
• ISBNs: 9781315300733; 1315300737
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.