51. Brand Vinci : decoding facets of branding /: decoding facets of branding. ([2014]) Authors: Padaki, Pavan Record Type: Book Extent: 1 online resource (xix, 97 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
52. Brand-driven innovation : strategies for development and design : required reading range module reader /: strategies for development and design : required reading range module reader. (2017) Other Names: Abbing, Erik Roscam Record Type: Book Extent: 1 online resource (208 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
53. Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices /: a theoretical and empirical study of creative advertising practices. (2023) Authors: Rodríguez-Rabadán Benito, María Record Type: Book Extent: 1 online resource (192 pages), illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
54. Brands, consumers, symbols, & research : Sidney J. Levy on marketing /: Sidney J. Levy on marketing. (©1999) Other Names: Levy, Sidney J, 1921-; Rook, Dennis W Record Type: Book Extent: 1 online resource (xvii, 590 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
55. Brilliant PR : create a PR sensation, whatever your budget, whatever your business /: create a PR sensation, whatever your budget, whatever your business. (2012) Other Names: Bussey, Cathy Record Type: Book Extent: 1 online resource (168 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
56. C-scape : conquer the forces changing business today /: conquer the forces changing business today. (©2010) Other Names: Kramer, Larry, 1950- Record Type: Book Extent: 1 online resource (x, 240 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
57. Communications writing and design : the integrated manual for marketing, advertising, and public relations /: the integrated manual for marketing, advertising, and public relations. (2017) Authors: DiMarco, John, 1969- Record Type: Book Extent: 1 online resource (216 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
58. Comparative advertising : history, theory, and practice /: history, theory, and practice. (2018) Authors: Beard, Fred K, 1957- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
59. Consumer brand relationships : meaning, measuring, managing /: meaning, measuring, managing. (2015) Editors: Fetscherin, Marc; Heilmann, Tobias Record Type: Book Extent: 1 online resource (300 pages), (47 illustrations) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
60. Controversies in contemporary advertising. (2013) Other Names: Sheehan, Kim Record Type: Book Extent: 1 online resource (336 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗