Brands, consumers, symbols, & research : Sidney J. Levy on marketing /: Sidney J. Levy on marketing. (©1999)

• Record Type: Book
• Other Titles: Brands, consumers, symbols, and research
• Further Information: Note: Sidney J. Levy ; compiled by Dennis W. Rook.
• Other Names: Levy, Sidney J, 1921-; Rook, Dennis W
• Contents: Stalking the amphisbaena (1996) -- The exemplary research (1953) -- Broadening the concept of marketing (1969) -- Cigarette smoking and the public interest (1963) -- What kind of corporate objectives? (1966) -- Beyond marketing : the furthering concept (1969) -- Demarketing, yes, demarketing (1971) -- Marketing and aesthetics (1974) -- Marcology 101 or the domain of marketing (1976) -- A rejoinder: toward a broader concept of marketing's role in social order (1979) -- The heart of quality service (1989) -- Absolute ethics, relatively speaking (1993) -- The product and the brand (1955) -- Brands, trademarks, and the law (1981) -- The two tiers of marketing (1990) -- Marketing stages in developing nations (1991) -- Defending the dowager : communication strategies for declining main brands (1993) -- Symbols for sale (1959) -- Symbols of substance, source, and sorcery (1960) -- Symbolism and life style (1963) -- The public image of government agencies (1963) -- Imagery and symbolism (1973) -- Myth and meaning in marketing (1974) -- Symbols, selves, and others (1981) -- Meanings in advertising stimuli (1986) -- Semiotician ordinaire (1987) -- Constructing consumer behavior : a grand template (1991) -- The cake eaters (1957) -- Looking at the ladies, lately (1960) -- Phases in changing interpersonal relations (1962) -- Social class and consumer behavior (1966) -- Psychosocial reactions to the abundant society (1967) -- The discretionary society (1970) -- Emotional reactions to the cutting of trees (1973) -- Consumer behavior in the United States (1977) -- Arts consumers and aesthetic attributes (1980) -- Social division and aesthetic specialization : the middle class and musical events (1980) -- Psychosocial themes in consumer grooming rituals (1983) -- Synchrony and diachrony in product perceptions (1983) -- Consumer behavior in the United States : the avid consumer (1987) -- Giving voice to the gift : the use of projective techniques to recover lost meanings (1993) -- Cultural harmonies and variations (1993) -- Qualitative research (1994) -- Motivation research (1958) -- Thematic assessment of executives (1963) -- New dimension in consumer analysis (1963) -- Focus groups : mixed blessing (1973) -- Musings of a researcher : the human side of interviewing (1975) -- Hunger and work in a civilized tribe: Or, the anthropology of market transaction (1978) -- Interpreting consumer mythology : a structural approach to consumer behavior (1981) -- Dreams, fairy tales, animals, and cars (1985) -- Marketing research as a dialogue (1988) -- Autodriving : a photoelicitation technique (1991).
• Publisher Details: Thousand Oaks, Calif : Sage Publications
• Publication Date: 1999
• Copyright Date: 1999
• Extent: 1 online resource (xvii, 590 pages), illustrations
• Subjects: 658.8/243; Marketing -- United States; Advertising -- United States; Consumer behavior -- United States; Marketing -- États-Unis; Publicité -- États-Unis; Consommateurs -- Comportement -- États-Unis; BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising; Consumer behavior; Marketing; Marketing; Verbraucherverhalten; Werbung; Marketing -- Marktforschung -- USA; Marktforschung -- Marketing -- USA; Symbolisme -- Dans la publicité -- États-Unis; Marketing -- États-Unis; Publicité -- États-Unis; Consommateurs -- Attitudes -- États-Unis; Marketing; Consumentengedrag; Marktonderzoek; United States; USA -- Marketing -- Marktforschung; USA; Electronic books
• Languages: English
• ISBNs: 9781452264592; 1452264597; 9781452231372; 1452231370; 0761916970; 9780761916970; 1322420246; 9781322420240
• Related ISBNs: 0761916962; 9780761916963; 0761916960; 0761916970; 9780761916970
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.