Brilliant PR : create a PR sensation, whatever your budget, whatever your business /: create a PR sensation, whatever your budget, whatever your business. (2012)

• Record Type: Book
• Further Information: Note: Cathy Bussey.
• Other Names: Bussey, Cathy
• Contents: What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
• Publisher Details: Harlow : Pearson Business
• Publication Date: 2012
• Extent: 1 online resource (168 pages)
• Subjects: 659.2; Small businesses & self-employed; Public relations; Public relations; Business strategy; Business & management; Business communication & presentation; Sales & marketing; Advertising
• Languages: English
• ISBNs: 9780273746591; 0273746596
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.