Controversies in contemporary advertising. (2013)

• Record Type: Book
• Further Information: Note: Kim Bartel Sheehan, University of Oregon.
• Other Names: Sheehan, Kim
• Contents: Preface; 1. Advertising, Its Supporters, and Its Critics; 2. Living in a Consumer Culture; 3. Advertising and the Media: Changes and Challenges; 4. How Advertising is Regulated: Industry; 5. Beyond Subliminal; 6. Advertising Choices: Influences of Stereotypes and Taste; 7. Gender and Advertising: How Gender Shapes Meaning; 8. Advertising and Race: Examining the Melting Pot; 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?; 10. Children and Advertising: Emerging Consumers, Problematic Strategies; 11. Advertising Controversial Products: Bans and Beliefs; 12. Tobacco and Alcohol Advertising: Industries in Flux; 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions; 14. Political Advertising: Do "We the People" Still Matter?; 15. Socially Responsible Advertising: Does a Brand Have a Conscience?; 16. Online Advertising: The Ever-Evolving Landscape; 17. Advertising: Being Ethical Advertisers in a Challenging Age
• Edition: Second edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2013
• Extent: 1 online resource (336 pages)
• Subjects: 659.1; Advertising
• Languages: English
• ISBNs: 9781483315430; 1483315436
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.