Communications writing and design : the integrated manual for marketing, advertising, and public relations /: the integrated manual for marketing, advertising, and public relations. (2017)

Record Type:
Book
Title:
Communications writing and design : the integrated manual for marketing, advertising, and public relations /: the integrated manual for marketing, advertising, and public relations. (2017)
Main Title:
Communications writing and design : the integrated manual for marketing, advertising, and public relations
Further Information:
Note: John DiMarco.
Authors:
DiMarco, John, 1969-
Contents:
Acknowledgements vii Foreword ix Preface xi 1. The Connectivity between Research, Writing, and Design 1 2. Writing Technical, Persuasive, and News Communication 9 3. Communication Design 45 4. Creative Research Methods 83 5. Design Tools 103 6. Marketing Projects 123 7. Advertising Projects 145 8. Public Relations Projects 163 9. Social Media for Marketing, Advertising, and Public Relations 191 Index 199
Publisher Details:
Place of publication not identified : Wiley-Blackwell
Publication Date:
2017
Extent:
1 online resource (216 pages)
Subjects:
658.802
Communication in marketing
Advertising
Public relations
Languages:
English
ISBNs:
9781119118923
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.128728
Ingest File:
02_025.xml