Brand-driven innovation : strategies for development and design : required reading range module reader /: strategies for development and design : required reading range module reader. (2017)

• Record Type: Book
• Further Information: Note: Erik Roscam Abbing.
• Other Names: Abbing, Erik Roscam
• Publisher Details: London : Bloomsbury Visual Arts
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (208 pages)
• Subjects: 658.827; Business innovation; Brand name products -- Design; Branding (Marketing); Organizational change; Management & management techniques; Sales & marketing; Business & Economics -- Management; Advertising
• Languages: English
• ISBNs: 9781350034464; 1350034460
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.