1. Creating value with data analytics in marketing : mastering data science /: mastering data science. (2021) Authors: Verhoef, Peter C; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E Record Type: Book Extent: 1 online resource, illustrations (colour) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Customer data platforms : use people data to transform the future of marketing engagement /: use people data to transform the future of marketing engagement. ([2021]) Authors: Kihn, Martin; O'Hara, Chris Record Type: Book Extent: 1 online resource (xii, 227 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Data analytics in marketing, entrepreneurship, and innovation. (2021) Editors: Kehal, Mounir; Zhang, Zuopeng Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021) Authors: Baig, Mirza Rahim; Govindan, Gururajan; Shrimali, Vishwesh Ravi Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /: essential reference for practitioners and data scientists. (2021) Authors: Syam, Niladri; Kaul, Rajeeve Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing analytics : statistical tools for marketing and consumer behaviour using SPSS /: statistical tools for marketing and consumer behaviour using SPSS. (2021) Authors: Mesquita, José Marcos Carvalho de; Kostelijk, Erik Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Regulating online behavioural advertising through data protection law. (2021) Authors: Chen, Jiahong Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗