Data analytics in marketing, entrepreneurship, and innovation. (2021)

• Record Type: Book
• Further Information: Note: Edited by Mounir Kehal, Zuopeng Zhang.
• Editors: Kehal, Mounir; Zhang, Zuopeng
• Contents: 1 Business Analytics: Through SIoT and SIoV MOUNIR KEHAL 2 Innovation Analytics EMAN ZABALAWI AND ALIA AL JAMMAL 3 Business Predictive Analytics: Tools and Technologies DUSTIN WHITE 4 Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support PEDRO LONGART 5 Data Analytics in Marketing and Customer Analytics RAJASEKHARA MOULY POTLURI AND GERRY N. MUUKA 6 Marketing Analytics TABANI NDLOVU AND SIHLE NDLOVU 7 Big Data AnalyticsSUJNI PAUL 8 New Product Development and Entrepreneurship Analytics KENNEDY PRINCE MODUGU 9 Predictive Learning Analytics in Higher Education LAWAL O. YESUFU
• Edition: 1st
• Publisher Details: Boca Raton : Auerbach
• Publication Date: 2021
• Extent: 1 online resource
• Subjects: 658.40330285; Business intelligence -- Data processing; Marketing -- Data processing; Entrepreneurship -- Data processing
• Languages: English
• ISBNs: 9780429589744; 9780429591686; 9780429196614
• Related ISBNs: 9780367184834
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.