1. Are the tech giants finally disrupting market research?. Issue 54 (October 2015) Authors: Mareck, Manfred Journal: Research world Issue: Issue 54(2015:Sep./Oct.) Page Start: 39 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Driving Brand Advertising into Online Channels. Issue 47 (September 2014) Authors: Mareck, Manfred Journal: Research world Issue: Issue 47(2014) Page Start: 85 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Fusion, Fission or Annihilation: What next for newspaper surveys?. Issue 50 (January 2015) Authors: Mareck, Manfred Journal: Research world Issue: Issue 50(2015:Jan./Feb.) Page Start: 33 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Global, Local or Glocal?: The debate continues. Issue 45 (March 2014) Authors: Mareck, Manfred Journal: Research world Issue: Issue 45(2014) Page Start: 26 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Is Mobile Finally Coming of Age?: And is mobile media research playing catch‐up?. Issue 52 (May 2015) Authors: Mareck, Manfred Journal: Research world Issue: Issue 52(2015:May/Jun.) Page Start: 41 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Is Online Audience Measurement Coming of Age?. Issue 51 (March 2015) Authors: Mareck, Manfred Journal: Research world Issue: Issue 51(2015:Mar./Apr.) Page Start: 16 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Is programmatic spelling the end of media planning?. Issue 49 (November 2014) Authors: Mareck, Manfred Journal: Research world Issue: Issue 49(2014) Page Start: 31 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Maybe viewability isn't the issue. Issue 53 (September 2015) Authors: Mareck, Manfred Journal: Research world Issue: Issue 53(2015:Jul./Aug.) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. More Touch‐Points: Reaching Always‐Connected Football Fans. Issue 44 (January 2014) Authors: Mareck, Manfred Journal: Research world Issue: Issue 44(2014) Page Start: 43 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Native Advertising: Consumer deception or effective brand marketing?. Issue 45 (March 2014) Authors: Mareck, Manfred Journal: Research world Issue: Issue 45(2014) Page Start: 23 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗