Driving Brand Advertising into Online Channels. Issue 47 (September 2014)
- Record Type:
- Journal Article
- Title:
- Driving Brand Advertising into Online Channels. Issue 47 (September 2014)
- Main Title:
- Driving Brand Advertising into Online Channels
- Authors:
- Mareck, Manfred
- Abstract:
- Abstract : Better metrics are important to convince brand advertisers of the benefits digital channels can deliver—but better measurement alone may not be enough.
- Is Part Of:
- Research world. Issue 47(2014)
- Journal:
- Research world
- Issue:
- Issue 47(2014)
- Issue Display:
- Volume 47, Issue 47 (2014)
- Year:
- 2014
- Volume:
- 47
- Issue:
- 47
- Issue Sort Value:
- 2014-0047-0047-0000
- Page Start:
- 85
- Page End:
- 85
- Publication Date:
- 2014-09
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20136 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 2786.xml