Is Online Audience Measurement Coming of Age?. Issue 51 (March 2015)
- Record Type:
- Journal Article
- Title:
- Is Online Audience Measurement Coming of Age?. Issue 51 (March 2015)
- Main Title:
- Is Online Audience Measurement Coming of Age?
- Authors:
- Mareck, Manfred
- Abstract:
- Abstract : On both sides of the Atlantic, a number of critical issues have been identified, and significant efforts have been made by industry associations and research suppliers to find solutions. These concerns are similar in Europe and the US, but there is not always consensus on the best way forward.
- Is Part Of:
- Research world. Issue 51(2015:Mar./Apr.)
- Journal:
- Research world
- Issue:
- Issue 51(2015:Mar./Apr.)
- Issue Display:
- Volume 51, Issue 51 (2015)
- Year:
- 2015
- Volume:
- 51
- Issue:
- 51
- Issue Sort Value:
- 2015-0051-0051-0000
- Page Start:
- 16
- Page End:
- 19
- Publication Date:
- 2015-03
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20207 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 4761.xml