Are the tech giants finally disrupting market research?. Issue 54 (October 2015)
- Record Type:
- Journal Article
- Title:
- Are the tech giants finally disrupting market research?. Issue 54 (October 2015)
- Main Title:
- Are the tech giants finally disrupting market research?
- Authors:
- Mareck, Manfred
- Abstract:
- Abstract : Over the past decade, traditional market research providers faced increasing competition from outside their ranks. A new competitor has just joined the fray.
- Is Part Of:
- Research world. Issue 54(2015:Sep./Oct.)
- Journal:
- Research world
- Issue:
- Issue 54(2015:Sep./Oct.)
- Issue Display:
- Volume 54, Issue 54 (2015)
- Year:
- 2015
- Volume:
- 54
- Issue:
- 54
- Issue Sort Value:
- 2015-0054-0054-0000
- Page Start:
- 39
- Page End:
- 39
- Publication Date:
- 2015-10
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20283 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 9211.xml