Native Advertising: Consumer deception or effective brand marketing?. Issue 45 (March 2014)

Record Type:: Journal Article
Title:: Native Advertising: Consumer deception or effective brand marketing?. Issue 45 (March 2014)
Main Title:: Native Advertising
Authors:: Mareck, Manfred
Abstract:
Is Part Of:: Research world. Issue 45(2014)
Journal:: Research world
Issue:: Issue 45(2014)
Issue Display:: Volume 45, Issue 45 (2014)
Year:: 2014
Volume:: 45
Issue:: 45
Issue Sort Value:: 2014-0045-0045-0000
Page Start:: 23
Page End:: 25
Publication Date:: 2014-03
Subjects:: Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8
Journal URLs:: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1002/rwm3.20084 ↗
Languages:: English
ISSNs:: 1567-3073
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 252.xml