Global, Local or Glocal?: The debate continues. Issue 45 (March 2014)
- Record Type:
- Journal Article
- Title:
- Global, Local or Glocal?: The debate continues. Issue 45 (March 2014)
- Main Title:
- Global, Local or Glocal?
- Authors:
- Mareck, Manfred
- Abstract:
- Abstract : In 1983, Theodore Levitt published "The Globalization of Markets" in the Harvard Business Review. His notion of the global village lead (at least in part) to the myth of global brands.
- Is Part Of:
- Research world. Issue 45(2014)
- Journal:
- Research world
- Issue:
- Issue 45(2014)
- Issue Display:
- Volume 45, Issue 45 (2014)
- Year:
- 2014
- Volume:
- 45
- Issue:
- 45
- Issue Sort Value:
- 2014-0045-0045-0000
- Page Start:
- 26
- Page End:
- 29
- Publication Date:
- 2014-03
- Subjects:
- Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8 - Journal URLs:
- http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗ - DOI:
- 10.1002/rwm3.20085 ↗
- Languages:
- English
- ISSNs:
- 1567-3073
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 252.xml