1. Advertising organizations and publications : a resource guide /: a resource guide. (©2000) Other Names: Jones, John Philip Record Type: Book Extent: 1 online resource (xviii, 346 pages :), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Campaigning for hearts and minds : how emotional appeals in political ads work /: how emotional appeals in political ads work. (2020) Other Names: Brader, Ted Record Type: Book Extent: 1 online resource (280 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Effective advertising : understanding when, how, and why advertising works /: understanding when, how, and why advertising works. (2003) Other Names: Tellis, Gerard J, 1950- Record Type: Book Extent: 1 online resource (216 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Effective advertising : understanding when, how, and why advertising works /: understanding when, how, and why advertising works. (©2004) Other Names: Tellis, Gerard J, 1950- Record Type: Book Extent: 1 online resource (203 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Fables, fashions, and facts about advertising : a study of 28 enduring myths /: a study of 28 enduring myths. (2003) Other Names: Jones, John Philip Record Type: Book Extent: 1 online resource (328 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Fables, fashions, and facts about advertising : a study of 28 enduring myths /: a study of 28 enduring myths. (©2004) Other Names: Jones, John Philip Record Type: Book Extent: 1 online resource (xvii, 310 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Globalization of consumer markets : structures and strategies /: structures and strategies. ([2014?]) Editors: Hassan, Salah S; Kaynak, Erdener Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. International advertising : realities and myths /: realities and myths. (©2000) Other Names: Jones, John Philip Record Type: Book Extent: 1 online resource (412 pages :), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Public communication campaigns. ([2013]) Other Names: Rice, Ronald E; Atkin, Charles K Record Type: Book Extent: 1 online resource (xi, 428 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. The fall of advertising and the rise of PR. (2009) Other Names: Ries, Al; Ries, Laura Record Type: Book Extent: 1 online resource (320 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗