The fall of advertising and the rise of PR. (2009)

• Record Type: Book
• Further Information: Note: Al Ries and Laura Ries.
• Other Names: Ries, Al; Ries, Laura
• Publisher Details: New York : HarperCollins e-books
• Publication Date: 2009
• Extent: 1 online resource (320 pages)
• Subjects: 659.2; Business & Economics -- Public Relations; Advertising; Brand name products; Public relations; Publicité; Produits de marque; Relations publiques; Advertising; Brand name products; Public relations; Reclame; Merknamen; Public relations; Unternehmen; Öffentlichkeitsarbeit; Business & Economics -- Advertising & Promotion
• Languages: English
• ISBNs: 9780061742736; 0061742732
• Related ISBNs: 9780060081997
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.