Advertising organizations and publications : a resource guide /: a resource guide. (©2000)

• Record Type: Book
• Further Information: Note: Edited by John Philip Jones.
• Other Names: Jones, John Philip
• Contents: Introduction; PART ONE: ADVERTISING ORGANIZATIONS; Advertising Archives - Diane Foxhill Carothers; The University of Illinois; Advertising Archives; Other Collections; The Advertising Association (AA) (UK) - Andrew Brown; The Advertising Council; The Advertising Educational Foundation (AEF) - Paula A Alex; The Advertising Federation of Australia (AFA) - Helga Diamond; Advertising Industry Awards; The Advertising Research Foundation (ARF) - Jim Spaeth; Advertising Seminars International (asi); The American Academy of Advertising (AAA) - Robert L King; The American Advertising Federation (AAF) and the Advertising Hall of Fame; The American Association of Advertising Agencies (AAAA); The American Marketing Association (AMA); Arcature (formerly the Coalition for Brand Equity); The Association of National Advertisers (ANA); The Audit Bureau of Circulations (ABC); British Design and Art Direction (D&AD); The Children's Advertising Review Unit (CARU) - Elizabeth Lascoutx; Competitive Media Reporting (CMR); The Council for Marketing and Opinion Research (CMOR); The Council of American Survey Research Organizations (CASRO); Cox Direct; Annual Surveys of Promotional Practices; The Direct Marketing Association (DMA); The Direct Marketing Educational Foundation (DMEF) - Laurie J Spar; The European Association of Advertising Agencies (EAAA); The European Society for Opinion and Marketing Research (ESOMAR); The Federal Trade Commission (FTC) and How It Regulates Advertising - Jan Slater; The Free-Standing Insert (FSI) Council; Genootschap Voor Reclame; Gesamtverband Werbeagenturen (GWA) - Henning Von Vieregge; The History of Advertising Trust Archive (HAT); The Incorporated Society of British Advertisers (ISBA); Institut de Recherches d'Etudes Publicitaires (IREP); The Institute of Canadian Advertising (ICA) - John G Sinclair; The Institute of Practitioners in Advertising (IPA) - Tessa Gooding; The International Advertising Association (IAA); The International Advertising Festival, Cannes; The International Federation of Periodical Publishers (FIPP); The International Radio and Television Society Foundation (IRTS); The Internet Advertising Bureau (IAB); The Magazine Publishers of America (MPA); The Marketing Science Institute (MSI); The Marketing Society (UK); The Market Research Council; The Market Research Society (MRS) (UK) - David Barr; The Market Research Society of Australia (MRSA); The Media Research Club of Chicago (MRCC); The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising - Rana Said; The National Association of Broadcasters (NAB); The National Newspaper Association (NNA); The New Products Showcase and Learning Center (NPSLC); The Newspaper Association of America (NAA); The One Club for Art and Copy; The Outdoor Advertising Association of America (OAAA); The Partnership for a Drug-Free America (PDFA); The Point-of-Purchase Advertising Institute (POPAI); The Promotional Products Association International (PPAI); The Promotion Marketing Association (PMA); The Radio Advertising Bureau (RAB); The Second Wind Advertising Agency Network; The State Advertising Coalition; The Television Bureau of Advertising (TBA); The Traffic Audit Bureau for Media Measurement (TAB); The World Federation of Advertisers (WFA); The Yellow Pages Publishers Association (YPPA); PART TWO: ADVERTISING PUBLICATIONS<br />Admap ; Advertising Age ; Adweek Magazines; American Demographics (AD) ; Campaign ; Commercial Communications ; The Integrated Marketing Communication Research Journal ; Interactive Marketing (UK); The International Journal of Advertising (IJOA) ; The Journal of Marketing Communication (JMC) - Philip Kitchen; Market Leader ; Advertising Organizations That Publish Journals; United States; Advertising Organizations That Publish Journals; International; PART THREE: POSTLUDE; The Founding Fathers - Philip Jones;
• Publisher Details: Thousand Oaks, Calif : Sage Publications, Inc
• Publication Date: 2000
• Copyright Date: 2000
• Extent: 1 online resource (xviii, 346 pages :), illustrations
• Subjects: 659.1; Advertising -- United States; Advertising; Publicité -- États-Unis; Publicité; BUSINESS & ECONOMICS -- Advertising & Promotion; Advertising; Reclame; United States; Electronic books
• Languages: English
• ISBNs: 9781452221861; 1452221863; 9781452220444; 1452220441
• Related ISBNs: 0761912363; 0761912371; 9780761912361; 9780761912378
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.