Campaigning for hearts and minds : how emotional appeals in political ads work /: how emotional appeals in political ads work. (2020)

• Record Type: Book
• Further Information: Note: Ted Brader.
• Other Names: Brader, Ted
• Contents: Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
• Publisher Details: Chicago : University of Chicago Press
• Publication Date: 2020
• Copyright Date: 2005
• Extent: 1 online resource (280 pages)
• Subjects: 324.7/3; Political psychology; Advertising, Political; Communication in politics; Persuasion (Psychology); Emotions and cognition; Emoties; Reclamefilms; Verkiezingscampagnes; Political psychology; Advertising, Political; Communication in politics; Persuasion (Psychology); Emotions and cognition; Psychologie politique; Publicité politique; Communication politique; Persuasion (Psychologie); Émotions et cognition; Communication politique; Aspects psychologiques; Comportement politique; Publicité; Advertising, Political; Communication in politics; Emotions and cognition; Persuasion (Psychology); Political psychology; Gefühl; Politische Psychologie; Politische Werbung; Wahlpropaganda; Politische Kommunikation; Verkiezingscampagnes; Reclamefilms; Emoties; Politische Kommunikation; Politische Psychologie; Gefühl; Etats-Unis d'Amérique; Book
• Languages: English
• ISBNs: 9780226788302
• Related ISBNs: 9780226069883; 9780226069890
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.