Campaigning for hearts and minds : how emotional appeals in political ads work /: how emotional appeals in political ads work. (2020)
- Record Type:
- Book
- Title:
- Campaigning for hearts and minds : how emotional appeals in political ads work /: how emotional appeals in political ads work. (2020)
- Main Title:
- Campaigning for hearts and minds : how emotional appeals in political ads work
- Further Information:
- Note: Ted Brader.
- Other Names:
- Brader, Ted
- Contents:
- Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
- Publisher Details:
- Chicago : University of Chicago Press
- Publication Date:
- 2020
- Copyright Date:
- 2005
- Extent:
- 1 online resource (280 pages)
- Subjects:
- 324.7/3
Political psychology
Advertising, Political
Communication in politics
Persuasion (Psychology)
Emotions and cognition
Emoties
Reclamefilms
Verkiezingscampagnes
Political psychology
Advertising, Political
Communication in politics
Persuasion (Psychology)
Emotions and cognition
Psychologie politique
Publicité politique
Communication politique
Persuasion (Psychologie)
Émotions et cognition
Communication politique
Aspects psychologiques
Comportement politique
Publicité
Advertising, Political
Communication in politics
Emotions and cognition
Persuasion (Psychology)
Political psychology
Gefühl
Politische Psychologie
Politische Werbung
Wahlpropaganda
Politische Kommunikation
Verkiezingscampagnes
Reclamefilms
Emoties
Politische Kommunikation
Politische Psychologie
Gefühl
Etats-Unis d'Amérique
Book - Languages:
- English
- ISBNs:
- 9780226788302
- Related ISBNs:
- 9780226069883
9780226069890 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.551891
- Ingest File:
- 03_171.xml