1. Buyology : how everything we believe about why we buy is wrong /: how everything we believe about why we buy is wrong. (2008) Other Names: Lindstrom, Martin, 1970- Record Type: Book Extent: 1 online resource (xi, 240 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research /: how to commission, run and generate insights from neuromarketing research. (2015) Authors: Bridger, Darren Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Ethics and neuromarketing : implications for market research and business practice /: implications for market research and business practice. ([2017]) Editors: Thomas, Andrew R; Pop, Nicolae Al (Nicolae Alexandru); Iorga, Anna Maria; Ducu, Cristian Record Type: Book Extent: 1 online resource (xv, 209 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Neuro design : neuromarketing insights to boost engagement and profitability /: neuromarketing insights to boost engagement and profitability. (2017) Authors: Bridger, Darren Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Neuro Sell : How Neuroscience can Power Your Sales Success /: How Neuroscience can Power Your Sales Success. (2014) Authors: Hazeldine, Simon Record Type: Book Extent: 1 online resource (xiv, 218 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Neuromarketing : understanding the "buy button" in your customer's brain /: understanding the "buy button" in your customer's brain. (©2007) Other Names: Renvoisé, Patrick; Morin, Christophe Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Neuromarketing in action : how to talk and sell to the brain /: how to talk and sell to the brain. (2013) Other Names: Bayle-Tourtoulou, Anne-Sophie; Georges, Patrick, 1953-; Badoc, Michel Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain /: adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain. (2020) Authors: Bayle-Tourtoulou, Anne-Sophie; Badoc, Michel Record Type: Book Extent: 1 online resource, illustrations (black and white) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime /: how neuromarketing can help you persuade anyone, anywhere, anytime. (2018) Authors: Morin, Christophe; Renvoisé, Patrick Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗