The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain /: adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain. (2020)
- Record Type:
- Book
- Title:
- The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain /: adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain. (2020)
- Main Title:
- The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
- Further Information:
- Note: Anne-Sophie Bayle-Tourtoulou and Michel Badoc.
- Authors:
- Bayle-Tourtoulou, Anne-Sophie
Badoc, Michel - Contents:
- Acknowledgements, Introduction, Part I The Advent of the Neuro-Consumer, Introduction, Chapter 1 From Philosophical Theory to Neuroscience, Chapter 2 Consumer Behaviour Studied by Marketing Research, Chapter 3 Limits of Marketing Studies and the Advent of the "Neuro-Consumer", Chapter 4 The Brain, Underestimated by Science for Centuries, Chapter 5 Neuromarketing and the Neuro-Consumer, Two 21st Century Inventions, Chapter 6 Neuroscientific Techniques Used to Understand the Neuro-Consumer’s Behaviour, Points to Remember, Part II Understanding the Neuro-Consumer’s Brain, Introduction, Chapter 7 The Neuro-Consumer’s Brain: A Complex Organ, Chapter 8 Is the Brain Free or Programmed? Chapter 9 How Age and Gender Condition the Brain, Chapter 10 How Memory Conditions the Brain, Chapter 11 The Influence of Emotions and Desires, Points to Remember, Part III The Neuro-Consumer’s Brain Influences by the Senses, Introduction, Chapter 12 The Neuro-Consumer and the Sense of Sight, Chapter 13 The Neuro-Consumer and the Sense of Hearing, Chapter 14 The Neuro-Consumer and the Sense of Smell, Chapter 15 The Neuro-Consumer and the Sense of Touch, Chapter 16 The Neuro-Consumer and the Sense of Taste, Points to Remember, Part IV The Neuro-Consumer’s Brain Influenced by Innovation, Introduction, Chapter 17 The Influence of Innovation, Design and Packaging, Chapter 18 The Influence of the Price of Products and Services, Chapter 19 The Influence of Experiential and Sensory Marketing, Chapter 20 TheAcknowledgements, Introduction, Part I The Advent of the Neuro-Consumer, Introduction, Chapter 1 From Philosophical Theory to Neuroscience, Chapter 2 Consumer Behaviour Studied by Marketing Research, Chapter 3 Limits of Marketing Studies and the Advent of the "Neuro-Consumer", Chapter 4 The Brain, Underestimated by Science for Centuries, Chapter 5 Neuromarketing and the Neuro-Consumer, Two 21st Century Inventions, Chapter 6 Neuroscientific Techniques Used to Understand the Neuro-Consumer’s Behaviour, Points to Remember, Part II Understanding the Neuro-Consumer’s Brain, Introduction, Chapter 7 The Neuro-Consumer’s Brain: A Complex Organ, Chapter 8 Is the Brain Free or Programmed? Chapter 9 How Age and Gender Condition the Brain, Chapter 10 How Memory Conditions the Brain, Chapter 11 The Influence of Emotions and Desires, Points to Remember, Part III The Neuro-Consumer’s Brain Influences by the Senses, Introduction, Chapter 12 The Neuro-Consumer and the Sense of Sight, Chapter 13 The Neuro-Consumer and the Sense of Hearing, Chapter 14 The Neuro-Consumer and the Sense of Smell, Chapter 15 The Neuro-Consumer and the Sense of Touch, Chapter 16 The Neuro-Consumer and the Sense of Taste, Points to Remember, Part IV The Neuro-Consumer’s Brain Influenced by Innovation, Introduction, Chapter 17 The Influence of Innovation, Design and Packaging, Chapter 18 The Influence of the Price of Products and Services, Chapter 19 The Influence of Experiential and Sensory Marketing, Chapter 20 The Salesman Faced with the Neuro-Consumer, Points to Remember, Part V The Neuro-Consumer’s Brain Influenced by Communication, Introduction, Chapter 21 Advertising Language, Chapter 22 Subliminal Influences of Communication on the Brain and the Nudge of Concept, Chapter 23 Brand’s Subliminal Influence, Points to Remember, Part VI The Neuro-Consumer’s Brain Influences by the Digital Revolution, Introduction, Chapter 24 When the Digital Revolution Changes the Brain’s Perception, Chapter 25 The Brain and the Emergence of the Social Networks, Points to Remember, Conclusion, A Vision of the Future, Selected Bibliography, Index … (more)
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.8343
Neuromarketing
Consumers' preferences
Decision making
Brand choice - Languages:
- English
- ISBNs:
- 9781000055528
9781000055481
9781000055504
9781003019978 - Related ISBNs:
- 9780367895907
- Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.511691
- Ingest File:
- 03_092.xml