Ethics and neuromarketing : implications for market research and business practice /: implications for market research and business practice. ([2017])

• Record Type: Book
• Further Information: Note: Andrew R. Thomas, Nicolae Alexandru Pop, Anna Maria Iorga, Cristian Ducu, editors.
• Editors: Thomas, Andrew R; Pop, Nicolae Al (Nicolae Alexandru); Iorga, Anna Maria; Ducu, Cristian
• Contents: 1. Introduction -- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research -- 3. Topoi in Neuromarketing Ethics -- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies -- 5. Ethical and Legal Considerations in Research Subject and Data Protection -- 6. Transparency and Reliability in Neuromarketing Research -- 7. Implicit Measures of Attitudes in Market Research -- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research -- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging -- 10. The Limits and the Ethics of Consumer Profiling -- 11. Ethical Dilemmas of Future Technologies -- 12. The Ethics of Neuromarketing in Sports.
• Publisher Details: Switzerland : Springer International Publishing
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (xv, 209 pages)
• Subjects: 658.80019; Business; Neuromarketing; Marketing -- Psychological aspects; Marketing -- Moral and ethical aspects; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Marketing -- Moral and ethical aspects; Marketing -- Psychological aspects; Neuromarketing; Business & Economics -- Management; Business & Economics -- Business Ethics; Science -- General; Business strategy; Business ethics & social responsibility; Research & development management; Management science; Market research; Leadership; Business ethics; Economic policy; Business & Economics -- Marketing -- Research; Market research; Electronic books
• Languages: English
• ISBNs: 9783319456096; 3319456091
• Related ISBNs: 9783319456072; 3319456075
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (ebrary, viewed January 17, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.