Neuromarketing : understanding the "buy button" in your customer's brain /: understanding the "buy button" in your customer's brain. (©2007)

• Record Type: Book
• Further Information: Note: Patrick Renvoisé, Christophe Morin.
• Other Names: Renvoisé, Patrick; Morin, Christophe
• Contents: Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.
• Edition: Rev. and updated
• Publisher Details: Nashville, Tenn : Thomas Nelson
• Publication Date: 2007
• Copyright Date: 2007
• Extent: 1 online resource
• Subjects: 658.8001/9; Neuromarketing; Marketing -- Psychological aspects; Consumers' preferences; Neuropsychology; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Consumers' preferences; Marketing -- Psychological aspects; Neuromarketing; Neuropsychology; Neuromarketing; Electronic books
• Languages: English
• ISBNs: 9781418570309; 1418570303
• Related ISBNs: 9781595551351; 1595551352; 9780785226802; 0974348228; 078522680X
• Notes: Note: Includes bibliographical references.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.