Buyology : how everything we believe about why we buy is wrong /: how everything we believe about why we buy is wrong. (2008)

• Record Type: Book
• Other Titles: Buyology
• Further Information: Note: Martin Lindstrom.
• Other Names: Lindstrom, Martin, 1970-
• Contents: A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
• Publisher Details: New York : Doubleday
• Publication Date: 2008
• Extent: 1 online resource (xi, 240 pages)
• Subjects: 658.8/34; SELF-HELP / Personal Growth / General; Consumer behavior; Marketing -- Psychological aspects; Neuromarketing; Shopping -- Psychological aspects; Popular psychology; Neuromarketing; Consumer behavior; Shopping -- Psychological aspects; Marketing -- Psychological aspects; Electronic books
• Languages: English
• ISBNs: 9781448149766; 1448149762
• Related ISBNs: 9780385523882; 0385523882; 9781847940131; 1847940137
• Notes: Note: Includes bibliographical references (pages 217-229) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.