Neuro design : neuromarketing insights to boost engagement and profitability /: neuromarketing insights to boost engagement and profitability. (2017)

• Record Type: Book
• Further Information: Note: Darren Bridger.
• Authors: Bridger, Darren
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: What Is Neuro Design?; Chapter - 02: Neuroaesthetics; Chapter - 03: How to Make Designs More Intuitive; Chapter - 04: How First Impressions Work; Chapter - 05: Multi-Sensory and Emotional Design; Chapter - 06: Saliency Maps; Chapter - 07: Visual Persuasion and Behavioural Economics; Chapter - 08: Decoding Screens; Chapter - 09: Viral Designs; Chapter - 10: Neuro Design Presentations; Chapter - 11: Conducting Research; Chapter - 12: Conclusion
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 658.80019; Neuromarketing; Consumer behavior; Customer relations
• Languages: English
• ISBNs: 9780749478896
• Related ISBNs: 9780749478889
• Notes: Note: Description based on CIP data; item not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.