Neuro design : neuromarketing insights to boost engagement and profitability /: neuromarketing insights to boost engagement and profitability. (2017)
- Record Type:
- Book
- Title:
- Neuro design : neuromarketing insights to boost engagement and profitability /: neuromarketing insights to boost engagement and profitability. (2017)
- Main Title:
- Neuro design : neuromarketing insights to boost engagement and profitability
- Further Information:
- Note: Darren Bridger.
- Authors:
- Bridger, Darren
- Contents:
- <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: What Is Neuro Design?; Chapter - 02: Neuroaesthetics; Chapter - 03: How to Make Designs More Intuitive; Chapter - 04: How First Impressions Work; Chapter - 05: Multi-Sensory and Emotional Design; Chapter - 06: Saliency Maps; Chapter - 07: Visual Persuasion and Behavioural Economics; Chapter - 08: Decoding Screens; Chapter - 09: Viral Designs; Chapter - 10: Neuro Design Presentations; Chapter - 11: Conducting Research; Chapter - 12: Conclusion
- Edition:
- 1st
- Publisher Details:
- London : KoganPage
- Publication Date:
- 2017
- Extent:
- 1 online resource
- Subjects:
- 658.80019
Neuromarketing
Consumer behavior
Customer relations - Languages:
- English
- ISBNs:
- 9780749478896
- Related ISBNs:
- 9780749478889
- Notes:
- Note: Description based on CIP data; item not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.115372
- Ingest File:
- 02_009.xml