1. Einführung in die Qualitative Marktforschung : Design -- Datengewinnung -- Datenauswertung /: Design -- Datengewinnung -- Datenauswertung. (2019) Other Names: Steffen, Adrienne; Doppler, Susanne Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Games and gamification in market research : increasing consumer engagement in research for business success /: increasing consumer engagement in research for business success. (2018) Authors: Adamou, Betty Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Grounded theory : a practical guide for management, business and market researchers /: a practical guide for management, business and market researchers. (2002) Other Names: Goulding, Christina Record Type: Book Extent: 1 online resource (186 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Grounded theory : a practical guide for management, business and market researchers /: a practical guide for management, business and market researchers. (2002) Other Names: Goulding, Christina Record Type: Book Extent: 1 online resource (186 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Marketing research : an applied orientation /: an applied orientation. (2015) Other Names: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (936 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing research : an applied orientation /: an applied orientation. (2020) Authors: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxvi, 856 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing research : an applied orientation /: an applied orientation. (2020) Other Names: Malhotra, Naresh K Record Type: Book Extent: 1 online resource (xxvi, 856 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Marketing research : an international approach /: an international approach. (2006) Other Names: Schmidt, Marcus J; Hollensen, Svend Record Type: Book Extent: 1 online resource (632 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Marketing research an applied approach /: an applied approach. (2017) Authors: Malhotra, Naresh K; Nunan, Daniel; Birks, David F Record Type: Book Extent: 1 online resource (xvi, 957 pages), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Moderne Methoden der Marktforschung : Kunden besser verstehen /: Kunden besser verstehen. (2017) Editors: Gansser, Oliver; Krol, Bianca Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗