Grounded theory : a practical guide for management, business and market researchers /: a practical guide for management, business and market researchers. (2002)

• Record Type: Book
• Further Information: Note: Christina Goulding.
• Other Names: Goulding, Christina
• Contents: Introduction; PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES; The Qualitative Turn in Management Research; Grounded Theory; Evolutionary Developments and Fundamental Processes; Getting Started; Data Collection and Sampling; Analyses, Interpretation and the Writing Process; PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS; Researching the Consumer Experience; An Illustration of the Grounded Theory Method; The Identification and Explanation of Concepts and Categories; PART THREE: SOME CONCLUDING REMARKS; A Critical Review of the Methodology
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2002
• Extent: 1 online resource (186 pages)
• Subjects: 300.723; Business -- Research -- Methodology; Grounded theory; Management -- Research -- Methodology; Marketing research -- Methodology; Business -- Research -- Methodology; Grounded theory; Management -- Research -- Methodology; Marketing research -- Methodology
• Languages: English
• ISBNs: 9781446228975; 1446228975
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.