Marketing research an applied approach /: an applied approach. (2017)
- Record Type:
- Book
- Title:
- Marketing research an applied approach /: an applied approach. (2017)
- Main Title:
- Marketing research an applied approach
- Further Information:
- Note: Naresh K. Malhotra, Daniel Nunan, David F. Birks.
- Authors:
- Malhotra, Naresh K
Nunan, Daniel
Birks, David F - Edition:
- Fifth Edition
- Publisher Details:
- Harlow, England : Pearson
- Publication Date:
- 2017
- Extent:
- 1 online resource (xvi, 957 pages), illustrations
- Subjects:
- 658.8/3
Marketing research
Marketing research -- Methodology
Electronic books - Languages:
- English
- ISBNs:
- 1292103159
9781292103150 - Related ISBNs:
- 1292103124
1292211326 - Notes:
- Note: Includes bibliographical references and indexes.
Note: Description based on print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.174665
- Ingest File:
- 01_122.xml