11. Data analytics for business : lessons for sales, marketing, and strategy /: lessons for sales, marketing, and strategy. (2022) Authors: Haimowitz, Ira J Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
12. Data analytics in marketing, entrepreneurship, and innovation. (2021) Editors: Kehal, Mounir; Zhang, Zuopeng Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
13. Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /: a practical guide to forming a killer marketing strategy through data analysis with Python. (2021) Authors: Baig, Mirza Rahim; Govindan, Gururajan; Shrimali, Vishwesh Ravi Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
14. Data-driven marketing content : a practical guide /: a practical guide. (2019) Authors: Wilson, Lee Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
15. Die Digitalisierung der Kommunikation im Mittelstand : Auswirkungen von Marketing 4.0.: Auswirkungen von Marketing 4.0. (2017) Other Names: Lies, Jan Record Type: Book Extent: 1 online resource (74 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
16. Digital marketing fundamentals : OMCP's official guide to OMCA certification /: OMCP's official guide to OMCA certification. (2023) Authors: Jarboe, Greg, 1949-; Bailey, Matt, 1969-; Stebbins, Michael, 1971- Record Type: Book Extent: 1 online resource (448 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
17. Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support /: methods and applications in marketing management, public policy, and litigation support. (2018) Editors: Mizik, Natalie; Hanssens, Dominique M Other Names: Edward Elgar Publishing, publisher. Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
18. Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R /: improve your marketing strategies with machine learning using Python and R. (2019) Authors: Hwang, Yoon Hyup Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
19. High-impact sales force automation : a strategic perspective /: a strategic perspective. (2023) Authors: Petersen, Glen S Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
20. Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight /: Marketing at the Meeting of Data, Social Science and Consumer Insight. (2015) Other Names: (Business writer), Strong, Colin Record Type: Book Extent: 1 online resource (x, 212 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗