Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight /: Marketing at the Meeting of Data, Social Science and Consumer Insight. (2015)

• Record Type: Book
• Further Information: Note: Colin Strong.
• Other Names: (Business writer), Strong, Colin
• Contents: 1: This changes everything; 1: CURRENT THINKING; 2: Is there a view from nowhere?; 3: Choose your weapons; 4: Perils and pitfalls; 5: The power of prediction; 6: The advertisers' dilemma; 2: SMART THINKING; 7: Reading minds; 8: The ties that bind; 9: Culture shift; 10: Bright ideas; 3: CONSUMER THINKING; 11: Off limits?; 12: Getting personal; 13: Privacy paradox
• Publisher Details: London : Kogan Page
• Publication Date: 2015
• Extent: 1 online resource (x, 212 pages)
• Subjects: 658.8340285; BUSINESS & ECONOMICS / Marketing / Research; BUSINESS & ECONOMICS / Marketing / General; Business Strategy; Customer Services; Marketing -- Data processing; Internet advertising; Customer relations -- Management; Marketing research; Big data
• Languages: English
• ISBNs: 9780749472122
• Related ISBNs: 074947212X; 9780749472115
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.