Digital marketing fundamentals : OMCP's official guide to OMCA certification /: OMCP's official guide to OMCA certification. (2023)

• Record Type: Book
• Further Information: Note: Greg Jarboe, Matt Bailey, Michael Stebbins.
• Authors: Jarboe, Greg, 1949-; Bailey, Matt, 1969-; Stebbins, Michael, 1971-
• Contents: Foreword Introduction Chapter 1: Digital Marketing Strategy Chapter 2: Digital Marketing Analytics Chapter 3: Digital Advertising Chapter 4: Search Engine Optimization (SEO) Chapter 5: Content Marketing Chapter 6: Social Media Marketing Chapter 7: Conversion Optimization Chapter 8: Mobile Marketing Chapter 9: Email Marketing Chapter 10: Careers and Hiring Glossary References About the Authors Index
• Edition: 1st
• Publisher Details: Hoboken : John Wiley & Sons, Inc
• Publication Date: 2023
• Extent: 1 online resource (448 pages)
• Subjects: 658.872; Internet marketing; Marketing -- Data processing
• Languages: English
• ISBNs: 9781119894605
• Related ISBNs: 9781119894575
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.