1. Public Relations in China : Building and Defending your Brand in the PRC /: Building and Defending your Brand in the PRC. (2015) Authors: Wolf, David Record Type: Book Extent: 1 online resource (238 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East /: battling stereotypes and crises in Asia, Africa and the Middle East. ([2015]) Other Names: Avraham, Eli; Ketter, Eran Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. Market mediations : semiotic investigations on consumers, objects and brands /: semiotic investigations on consumers, objects and brands. ([2015]) Authors: Heilbrunn, Benoît Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Asia Branding : Connecting Brands, Consumers and Companies /: Connecting Brands, Consumers and Companies. (2016) Editors: Nguyen, Bang; Melewar, T. C Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Business-to-business marketing : strategies and implementation /: strategies and implementation. (2002) Other Names: Michel, Daniel Record Type: Book Extent: 1 online resource (496 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Marketing strategy : based on first principles and data analytics /: based on first principles and data analytics. (2017) Authors: Palmatier, Robert W; Sridhar, Shrihari Record Type: Book Extent: 1 online resource (384 pages), (43 illustrations) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. Marketing management : a value-creation process.: a value-creation process. (2012) Other Names: Jolibert, Alain; Dubois, Pierre-Louis Record Type: Book Extent: 1 online resource (464 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. Market-driven management : strategic and operational marketing /: strategic and operational marketing. (2012) Other Names: Lambin, Jean-Jacques, 1933-; Schuiling, Isabelle, 1962- Record Type: Book Extent: 1 online resource (624 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗