Business-to-business marketing : strategies and implementation /: strategies and implementation. (2002)

• Record Type: Book
• Further Information: Note: Daniel Michel [and others].
• Other Names: Michel, Daniel
• Contents: Competitiveness, Marketing and Business-to-Business Marketing; Business-to-Business Markets and Customers; Understanding Industrial Purchasing; Markets and Supplier Strategy; Segmentation and Marketing Strategy; Information and Information Systems; Offer design and Management; Market Access and Customer Management; Advertising and Publicity; The Marketing of Innovative Technologies; Services Marketing; Project Marketing; The Role and Organisation of Marketing; Customer Position, Market Position, Marketing Strategies and Planning
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2002
• Extent: 1 online resource (496 pages)
• Subjects: 658.8/04; Marketing/General; Industrial marketing; Industrial marketing -- Management; Marketing -- Planning; Industrial marketing; Industrial marketing -- Management; Marketing -- Planning; Mercadotecnia -- Administración; Mercadotecnia; Management; International/Marketing
• Languages: English
• ISBNs: 9781137266743; 1137266740
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.