Market mediations : semiotic investigations on consumers, objects and brands /: semiotic investigations on consumers, objects and brands. ([2015])

• Record Type: Book
• Further Information: Note: Benoît Heilbrunn, ESCP Europe, France.
• Authors: Heilbrunn, Benoît
• Contents: Introduction: Market Medi(t)ations; 1. Love And The Market; 2. Simplexities; 3. Ethics Despite Amorality; 4. Narrativites; 5. I/Materialities; 6. Embodiments
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource, illustrations
• Subjects: 658.8; Consumption (Economics) -- Social aspects; Marketing -- Social aspects; Brand name products; Marketing/General; Strategic Planning; Consumer Behavior; International/Marketing; Business & management; Sales & marketing; Management & management techniques; Economics, finance, business & management
• Languages: English
• ISBNs: 9781137509970
• Related ISBNs: 113750997X; 9781137509963
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.