Marketing management : a value-creation process.: a value-creation process. (2012)

• Record Type: Book
• Other Names: Jolibert, Alain; Dubois, Pierre-Louis
• Contents: PART I; Creating Value; Strategic Management and Marketing; Strategic Positioning Step 1; Strategic Positioning Step 2; Strategic Positioning Step 3; Strategic Positioning Step 4; Strategic Branding; Marketing Intelligence; PART II; Product Management; Customer Relationship Management; Advertising; Other Forms of Communication; PART III; Distribution Management; Sales Management; Direct Marketing; Merchandising and Logistics; Promotion; Pricing Decisions
• Edition: 2nd ed
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2012
• Extent: 1 online resource (464 pages)
• Subjects: 658.8; Strategic Planning; Marketing -- Management -- Textbooks; International/Marketing
• Languages: English
• ISBNs: 9780230363670; 0230363679
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.