Tourism marketing for developing countries : battling stereotypes and crises in Asia, Africa and the Middle East /: battling stereotypes and crises in Asia, Africa and the Middle East. ([2015])

• Record Type: Book
• Further Information: Note: Eli Avraham, University of Haifa, Israel, Eran Ketter, University of Haifa, Israel.
• Other Names: Avraham, Eli; Ketter, Eran
• Contents: Introduction: Tourism Marketing for Developing Countries; 1 Perceptions, Stereotypes and Media Images of the Developing World; 2 Factors Influencing the Media Image of Developing Countries; 3 Marketing and Destination Branding; 4 Tourism Marketing for Destinations with Negative Images; 5 Marketing Middle East Destinations; 6 Marketing African Destinations; 7 Marketing Asian Destinations; 8 Final Observations and Insights; References; Index
• Publisher Details: Basingstoke, Hampshire New York, NY : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 910.68/8; Industries/Hospitality, Travel & Tourism; Tourism -- Marketing; Tourism -- Marketing; BUSINESS & ECONOMICS / Industries / General; Business strategy; Tourism industry; Sales & marketing; Advertising; Development/Business Development; Strategic Planning; International/Marketing; Business strategy; Tourism industry; Sales & marketing; Advertising; Electronic books
• Languages: English
• ISBNs: 9781137342157; 1137342153; 9781137342164; 1137342161
• Related ISBNs: 9781137342140; 1137342145
• Notes: Note: Includes bibliographical references and index.; Note: Description based on print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.