Public Relations in China : Building and Defending your Brand in the PRC /: Building and Defending your Brand in the PRC. (2015)

• Record Type: Book
• Further Information: Note: David Wolf.
• Authors: Wolf, David
• Contents: Acknowledgements -- Introduction -- The basics and first steps -- Public relations and the Chinese government -- Working with the media in China -- Pubic relations and corporate change in China -- Crisis management in China -- Social media and public relations in China -- Conducting effective PR in China -- 360 degree pr in China -- Public relations agencies in China.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource (238 pages)
• Subjects: 659.20951; Strategic Planning; Strategic Planning; Public Relations; International/Marketing; Public relations; Business strategy; Public relations -- China; Social media -- Political aspects -- China; Public Relations; International/Marketing; Public relations; Business strategy; China -- Politics and government -- 21st century; Electronic books
• Languages: English
• ISBNs: 9781137483805; 1137483806
• Related ISBNs: 9781137483799
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.