1. Dialogmarketing und Kundenbindung mit Connected Cars : Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt /: Wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt. ([2019]) Authors: Holland, Heinrich Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. Principles of direct, database and digital marketing. (2014) Other Names: Tapp, Alan; Whitten, Ian; Housden, Matthew Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. In data we trust : how customer data is revolutionizing our economy /: how customer data is revolutionizing our economy. (2012) Other Names: Bloching, Björn; Luck, Lars; Ramge, Thomas, 1971-; Tobler, Stefan, 1974- Record Type: Book Extent: 1 online resource, illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. Advanced database marketing : innovative methodologies and applications for managing customer relationships /: innovative methodologies and applications for managing customer relationships. (2016) Authors: Bock, Koen W. de Editors: Coussement, Kristof; Bock, Koen W. de; Neslin, Scott A, 1952- Record Type: Book Extent: 1 online resource View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Principles of direct, database and digital marketing. (2014) Other Names: Tapp, Alan; Whitten, Ian; Housden, Matthew Record Type: Book Extent: 1 online resource (576 pages) View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Optimal database marketing : strategy, development, and data mining /: strategy, development, and data mining. (©2002) Other Names: Drozdenko, Ronald G; Drake, Perry D Record Type: Book Extent: 1 online resource (xxii, 398 pages :), illustrations View Content: Available online (eLD content is only available in our Reading Rooms) ↗