Principles of direct, database and digital marketing. (2014)
- Record Type:
- Book
- Title:
- Principles of direct, database and digital marketing. (2014)
- Main Title:
- Principles of direct, database and digital marketing
- Uniform Title:
- Principles of direct and database marketing.
- Further Information:
- Note: Alan Tapp, Ian Whitten and Matthew Housden.
- Other Names:
- Tapp, Alan
Whitten, Ian
Housden, Matthew - Edition:
- Fifth Edition
- Publisher Details:
- Harlow, United Kingdom : Pearson
- Publication Date:
- 2014
- Extent:
- 1 online resource (576 pages)
- Subjects:
- 658.872
Direct marketing
Database marketing
Internet marketing - Languages:
- English
- ISBNs:
- 9780273756521
0273756524 - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.173478
- Ingest File:
- 02_206.xml